Front End Innovation
I drive human-centered decisions in the fuzzy front end of product development by acting as an unbiased partner and facilitating conversations with visual frameworks.
My Process
Work Samples
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Transit Storage Area of Curiosity
Goal: Build a foundational understanding of a new problem space for Milwaukee Tool.
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PACKOUT™ Rack
Goal: Identify the Minimum Valuable Product (MVP) to enter a new space for Milwaukee Tool.
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Transit Roadmap Strategy
Goal: Identify gaps in current product portfolio to own the market.
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Diabetes Care: Introducing a new insulin pump, in a new market
Goal: Understand market reception of a new product, from a pilot study.
