Design Phase: Explore, Confirm, Design
Organization: Milwaukee Tool
Timeframe: Ten Months
My Role
For Milwaukee Tool’s PACKOUT storage business unit, I served as the design researcher through three stages of the company’s product development process. Leveraging context from previous projects, I onboarded new team members to maximize shared knowledge and collaboration. I partnered with engineers to identify key questions and use prototypes to address them.
Once we reached an MVP, I led handoff workshops to kick-off digital product development.
Why?
Goal: Identify the Minimum Valuable Product (MVP) to enter a new space for Milwaukee Tool.
Critical Questions
Where do we start? Why?
What opportunity provides the most impact to the user and the business?
What are the user needs?
How?
Methods
Qualitative Research: Multiple phases from exploratory to evaluative research in the context of use. 100+ touchpoints with tradespeople across 8 regions in the United States.
Activities
Trade-off identification.
User needs analysis.
Hand-off workshops with new product development and digital product development teams.
So What?
Deliverables
Identified CORE COMPETENCIES to inform CTQs.
Identified USER NEEDS to inform CTQs.
Identified TRADE-OFFS and priorities tied to those.
Work Samples
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Transit Storage Area of Curiosity
Goal: Build a foundational understanding of a new problem space for Milwaukee Tool.
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PACKOUT™ Rack
Goal: Identify the Minimum Valuable Product (MVP) to enter a new space for Milwaukee Tool.
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Transit Roadmap Strategy
Goal: Identify gaps in current product portfolio to own the market.
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Diabetes Care: Introducing a new insulin pump, in a new market
Goal: Understand market reception of a new product, from a pilot study.
