Strategizing the Road
to Category Ownership

Design Phase: Discovery, Strategy
Organization: Milwaukee Tool
Timeframe: Two Months

My Role

For Milwaukee Tool’s PACKOUT storage business unit, I leveraged our existing knowledge from the area of curiosity and minimum valuable product (MVP) development to plan and facilitate internal stakeholder interviews and workshops, in close collaboration with engineering and product management. Together, we mapped the roadmap and identified key product gaps in the portfolio.

Why?

Goal: Identify gaps in current product portfolio to own the market.

Critical Questions

  • What does owning and disrupting the transit space looks like?

  • What products in our current portfolio can meet the user needs today?

  • What product gaps exists in our current portfolio for the next 5 years?

How?

Methods
Qualitative research with internal stakeholders (cross business unit) as the participants.

Activities

  • Remine of existing knowledge in the space to inform the categorization of items to be stored.

  • Items to be stored mapping and prioritization.

  • Brainstorm sessions per category.

  • Roadmap building workshop.

  • Socialization and feedback gathering workshops.

So What?

Deliverables

  • Defined the CATEGORIES of items we must develop storage solutions for.

  • Defined a LOGICAL FLOW for the solutions to be launched.

  • Illustrated a VISION for the category 5 years from now.

  • Learning Before Launch: A Pilot Study in Diabetes Care

    Stratos Innovation Group
    Client: Roche

    DIVE IN

  • Building Insight to Enter and Lead a New Category

    Milwaukee Tool

    DIVE IN

  • Identifying the Right First Product to Win a New Space

    Milwaukee Tool

    DIVE IN