Aura Mariani
Escobar
I’m a senior design researcher with 9 years of experience helping organizations make human‑centered decisions. Over the past 4 years in the construction industry, I’ve immersed myself in the world of trades professionals, turning field stories into actionable opportunities for the Storage and Safety business units. I use mixed‑method research, visual storytelling, and collaboration to create meaningful impact for both customers and internal teams.
Scribe of my story as a student and front-end-innovation change maker.
Work Samples
-
![]()
Transit Storage Area of Curiosity
Goal: Build a foundational understanding of a new problem space for Milwaukee Tool.
-
![]()
PACKOUT™ Rack
Goal: Identify the Minimum Valuable Product (MVP) to enter a new space for Milwaukee Tool.
-
![]()
Transit Roadmap Strategy
Goal: Identify gaps in current product portfolio to own the market.
-
![]()
Diabetes Care: Introducing a new insulin pump, in a new market
Goal: Understand market reception of a new product, from a pilot study.
